What is Brevo and how does effective Email Marketing help business?
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In today's digital environment, everyone on the internet has experienced spam - unwanted, worthless or even intrusive emails that waste the recipient's time and computer resources. At the same time, there are companies whose newsletters we subscribe to and whose emails we not only open, but also spend our precious time reading.
Can we consider that e-mail as a communication channel is still effective and achieves its purpose?
It has been proven in practice that email marketing is still one of the most effective ways of communicating with existing and potential customers. Although email open rates tend to vary between sectors and campaign types, the average is 15% to 25%, which can be considered a very good return on advertising investment.
What are the strengths of email marketing?
High engagement and open rate
Email marketing provides a personalised approach that other channels cannot. If emails are received by people who are already subscribers or have expressed an interest in the brand, the open rate will be consistently high. It is important to know that open and click-through rates for emails are generally higher than for standard social media advertising.
Personalisation and targeting options
Emails allow a high degree of personalisation, such as personalised greetings, holiday greetings, recommendations and special offers depending on the customer's previous engagement with the brand.
Opportunity to build a long-term relationship with the customer
Email marketing is an effective tool for long-term communication and relationship building. It enables regular communication with loyal customers, ensuring both ongoing engagement and repeat purchases or orders.
To summarise, we can conclude that Email Marketing is a very effective digital marketing tool for building long-term relationships with customers, allowing them to get high returns for a relatively small
investment in advertising.
Specialised Email Marketing Platforms
To start reaping the benefits of Email Marketing, you need an effective platform that provides comprehensive campaign management - from email design, campaign segmentation by target audience, email delivery automation and campaign reporting.
There are many email marketing platforms currently available for companies to choose from, including popular and widely advertised ones (Mailchimp, Klaviyo, ActiveCampaign) as well as less well-known but therefore no less effective ones, especially when comparing the offer of the platform with the cost of using it. One such platform is Brevo.
Why is Brevo the best email marketing choice for growing businesses?
Brevo is particularly suitable for growing businesses as it offers a wide range of features for email marketing, while remaining affordable and easy to use.
Here are some key features:
An intuitive and easy-to-use email template editor that lets you quickly create professional emails;
Precise targeting and personalisation;
Extensive automation options;
Email marketing automation: creating and sending personalised email campaigns, such as welcome series, abandoned cart reminders and birthday greetings.
SMS and WhatsApp campaign automation: sending targeted messages to customers via different channels to increase engagement and reach a wider audience.
Customer segmentation: automatically grouping contacts based on their behaviour, interests and other attributes to deliver more accurate and effective marketing campaigns.
Lead scoring: automatic scoring of contacts based on pre-defined criteria to identify leads with a higher likelihood of conversion.
Transaction and task automation: automatic creation of tasks and transactions for the sales team based on specific events or customer actions.
Integration with other platforms: the ability to connect Brevo with more than 150 digital tools such as CRM, CMS and e-commerce platforms to ensure a seamless and efficient data flow.
Data consolidation: combining customer data from different sources to create a single customer profile and tailor marketing strategies.
Transactional emails: automated sending of messages, such as order confirmations and delivery notifications, to inform customers about their transactions.
A/B testing: the ability to compare different automation workflows to optimise their performance and determine what works best for your audience.
Abandoned cart reminders: automatic emails to customers who have abandoned items in their shopping cart to encourage completion.
Detailed campaign reports.
Comparison of Email Marketing Platforms: Brevo and Alternatives
Brevo offers an optimal balance between accessibility, functionality and ratings, standing out as a reliable solution for businesses with diverse email marketing requirements
In addition, Brevo provides SMTP (Simple Mail Transfer Protocol) service for high deliverability and integration with other platforms such as Shopify and WooCommerce, as well as multi-channel marketing capabilities. By choosing Brevo, businesses gain a trusted partner that will help them meet their email marketing goals.
As we have already established, Email Marketing remains one of the most effective forms of communication, allowing businesses to establish and maintain a personal connection with their customers and ensuring a high return on advertising investment. KK Media offers its clients professional campaign creation and management using the automation and content management system (CMS) provided by the Brevo platform. With Brevo's support, KK Media can help companies to create, automate and analyse email campaigns more efficiently, making them fully tailored to each client's needs and interests.
Free PDF Resources from Brevo for your Email Marketing and More!
Do you want effective and personalised email marketing? Book a free consultation and find out how KK Media can help you achieve your goals with the automation and content management capabilities of the Brevo platform!
