Keyword research: the first step to SEO success
Keyword research
Our keyword research service helps your business attract more visitors by identifying precise, high-impact search terms aligned with your target audience’s interests and needs.
We analyze search trends and competitor data to uncover the best-performing keywords that will boost your website’s visibility and drive quality traffic.
With our expertise, you'll build a strong foundation for a successful and results-driven SEO strategy.
What is Keyword Discovery and Research?
Keyword research is the process of identifying the most relevant and effective search terms and phrases used by your target audience to find products or services. It aims to improve the user experience on search engines by ensuring that your website content is relevant to your customers' interests and needs. Accurately researched keywords help to create content that clearly answers users' questions, increasing the relevance and credibility of your website and contributing to a higher position in search engine results. Keyword research is an essential part of SEO and digital marketing strategy.
Keyword Applications
For website optimization
With the right keywords, you can improve the content and structure of your website to attract search engine users and make it easier to find.
Paid advertising (PPC campaigns)
Keyword research helps you choose the most effective words to improve your ad return and reduce your cost-per-click.
Meta descriptions and titles
Keywords are needed to optimize your page's metadata and headings, which directly influence the number of clicks from search results.
For competition analysis
By understanding what keywords your competitors are using, you can build a strategy to stand out and improve your position in the market.
For blog articles
By building content around target keywords, you attract audiences interested in specific topics and increase engagement.
For product and service pages
Precise keywords help to highlight your offers and reach potential customers who are actively looking for specific solutions.
For email marketing
Using keywords in email headers and body text helps to attract more people's attention and encourages them to open and read the email.
For video content creation
Keywords help optimise video titles, descriptions and tags to reach larger audiences on platforms like YouTube.
If you want to learn more about the technical side of keyword auditing, find information here!
Did you know?
92%
The search engine selects the companies and their offers that appear on the first page.
200%
The average ROI of PPC campaigns can increase by this much if the right keywords are used.
82%
SEO strategy begins with careful keyword research.
20%
Ad budget is spent on ineffective keywords.
52%
of companies believe that keywords are the key factor in SEO success.
Included in the service
Determining website goals
Identifying niche keywords
Keywords used by competitors
Long tail keywords included
Recommendations for SEO optimisation
Technical optimisation recommendations
Further advice
Detailed overview with search volume and competition
Price From
€497
Keyword research costs are determined individually for each client, taking into account the specifics of the project, company goals, industry competition, complexity of search trends, and the amount of work required. To create a customized strategy and accurate cost estimate, we offer a free consultation .
*Service prices are indicated without VAT.
If you already have a website and have done keyword research, the next step is to carefully evaluate its effectiveness and optimisation. An SEO audit and review of your keyword strategy will help ensure that your website is performing to its full potential in the search engines. To avoid duplicated efforts and ineffective content, we recommend an SEO audit and optimisation service, focusing on the proper integration and supplementation of existing keywords. This will provide a solid basis for successfully improving your website's position and attracting your target audience.
Related Blog Articles
